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Digital Advertising Contracts

Digital Advertising Contracts | Global Overline® LLC

Digital Advertising Contracts

Our Digital Advertising Services deliver targeted, measurable results through strategic campaign management across search, social, display, and programmatic advertising platforms.

Our Advertising Process

  1. Audience Research: Identify target demographics and buyer personas
  2. Platform Strategy: Select optimal advertising channels
  3. Campaign Setup: Create ad accounts, tracking, and conversion pixels
  4. Creative Development: Design high-converting ad creatives
  5. Launch & Optimization: Implement campaigns and continuous A/B testing
  6. Performance Reporting: Deliver transparent ROI metrics

Comprehensive PPC Management

$1,000 - $5,000/month

Service Description

Comprehensive pay-per-click advertising management for Google Ads, Microsoft Advertising, and other search platforms.

What's Included:

  • Campaign strategy development
  • Keyword research & selection
  • Ad copy creation & testing
  • Bid management & optimization
  • Monthly performance reports
  • Conversion rate optimization

Our Responsibilities:

  • Account setup & structure
  • Daily monitoring & adjustments
  • Weekly performance reviews
  • Quarterly strategy updates
  • Fraud click monitoring

Contract Terms & Conditions:

  • Monthly fee + 10-15% of ad spend
  • 3-month minimum commitment
  • 15-day notice for cancellation
  • Ad spend billed directly by platforms
  • Monthly strategy calls included

Full-service Social Media Advertising

$1,500 - $7,500/month

Service Description

Full-service social media advertising across Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.

What's Included:

  • Platform-specific campaign strategies
  • Audience targeting & segmentation
  • Ad creative development
  • Video ad production (basic)
  • Retargeting campaign setup
  • Detailed performance analytics

Our Responsibilities:

  • Pixel installation & tracking
  • Daily campaign monitoring
  • A/B testing implementation
  • Creative refresh every 4-6 weeks
  • Community management responses

Contract Terms & Conditions:

  • Monthly management fee
  • 10% of ad spend (min $500/month)
  • 6-month recommended term
  • Creative assets provided by client
  • 30-day cancellation notice

Advanced Programmatic Advertising

$5,000 - $25,000/month

Service Description

Advanced programmatic display and video advertising across premium publisher networks with real-time bidding.

What's Included:

  • DSP platform access (DV360, TTD, etc.)
  • Audience data integration
  • Cross-device targeting
  • Viewability & fraud protection
  • Custom attribution modeling
  • Omnichannel campaign coordination

Our Responsibilities:

  • Campaign strategy & setup
  • Real-time bid optimization
  • Brand safety monitoring
  • Weekly performance reports
  • Creative trafficking

Contract Terms & Conditions:

  • 15% of media spend
  • $5,000/month minimum
  • 12-month contract recommended
  • Data usage agreements required
  • 60-day cancellation notice

Full-Funnel Digital Marketing

$10,000 - $50,000+/month

Service Description

End-to-end digital marketing solution covering awareness, consideration, and conversion campaigns across all digital channels.

What's Included:

  • Integrated digital strategy
  • Cross-channel campaign management
  • Marketing automation setup
  • Advanced analytics dashboard
  • Custom attribution modeling
  • Dedicated account team

Our Responsibilities:

  • Quarterly strategy planning
  • Weekly optimization meetings
  • Creative direction & production
  • CRM integration
  • LTV optimization

Contract Terms & Conditions:

  • Custom pricing based on scope
  • 12-month minimum commitment
  • Dedicated account manager
  • 24/7 campaign monitoring
  • 90-day cancellation notice

General Terms & Conditions

Payments

Management fees are billed monthly in advance. Ad spend is billed directly by platforms or through our agency trading desk with net-15 terms.

Client Responsibilities

  • Provide access to all advertising accounts
  • Approve campaign strategies and creatives
  • Timely payment of media invoices
  • Provide conversion tracking access

Performance Guarantees

While we optimize for best results, we cannot guarantee specific performance metrics due to variables outside our control (market conditions, product changes, etc.).

Data Ownership

All first-party data remains client property. Platform-specific data is subject to each platform's terms of service.

Confidentiality

All campaign strategies, performance data, and business information will remain confidential unless otherwise agreed in writing.

Termination

Early termination requires written notice per each package's terms. Any outstanding media spend must be paid in full.

Third-Party Costs

Client is responsible for all platform fees, data costs, and third-party tool subscriptions required for campaigns.

Creative Assets

Client provides brand assets or approves additional creative production fees for asset development.

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Digital Advertising Contracts FAQ | Global Overline® LLC

Digital Advertising Contracts FAQ

Find answers to common questions about our digital advertising services, contract terms, pricing, and processes.

What digital advertising services do you offer?

We offer comprehensive digital advertising services including:

  • Comprehensive PPC Management (Google Ads, Microsoft Advertising)
  • Full-service Social Media Advertising (Facebook, Instagram, LinkedIn, etc.)
  • Advanced Programmatic Advertising (display and video ads)
  • Full-Funnel Digital Marketing (end-to-end solutions)

Each service includes strategic planning, campaign setup, optimization, and performance reporting.

What is your typical advertising process?

Our advertising process follows these key steps:

  1. Audience Research: Identify target demographics and buyer personas
  2. Platform Strategy: Select optimal advertising channels
  3. Campaign Setup: Create ad accounts, tracking, and conversion pixels
  4. Creative Development: Design high-converting ad creatives
  5. Launch & Optimization: Implement campaigns and continuous A/B testing
  6. Performance Reporting: Deliver transparent ROI metrics
What does your PPC management service include?

Our Comprehensive PPC Management service ($1,000 - $5,000/month) includes:

  • Campaign strategy development
  • Keyword research & selection
  • Ad copy creation & testing
  • Bid management & optimization
  • Monthly performance reports
  • Conversion rate optimization

We manage Google Ads, Microsoft Advertising, and other search platforms with daily monitoring and weekly performance reviews.

What are the contract terms for PPC management?

Our PPC management contract terms include:

  • Monthly fee + 10-15% of ad spend
  • 3-month minimum commitment
  • 15-day notice for cancellation
  • Ad spend billed directly by platforms
  • Monthly strategy calls included
Which social platforms do you manage ads for?

Our Full-service Social Media Advertising ($1,500 - $7,500/month) covers:

  • Facebook and Instagram
  • LinkedIn
  • Twitter
  • Pinterest
  • TikTok

We develop platform-specific strategies, audience targeting, ad creatives, and retargeting campaigns.

What creative support is included with social ads?

Our social advertising service includes:

  • Basic image editing and ad creation
  • Up to 5 ad variations per campaign
  • Creative refresh every 4-6 weeks
  • Basic video production (additional costs may apply for advanced video)

Clients typically provide brand assets and guidelines which we adapt for each platform.

What is programmatic advertising and how does it work?

Our Advanced Programmatic Advertising ($5,000 - $25,000/month) uses real-time bidding to place display and video ads across premium publisher networks. Key features include:

  • Access to DSP platforms like DV360 and The Trade Desk
  • Audience data integration and cross-device targeting
  • Viewability & fraud protection
  • Custom attribution modeling
  • Omnichannel campaign coordination

We handle campaign strategy, real-time bid optimization, brand safety monitoring, and weekly reporting.

What are the minimum requirements for programmatic ads?

Our programmatic advertising service has these requirements:

  • 15% of media spend (minimum $5,000/month)
  • 12-month contract recommended for best results
  • Data usage agreements must be signed
  • Creative assets provided in required formats
  • 60-day cancellation notice
What is included in your Full-Funnel Digital Marketing service?

Our Full-Funnel Digital Marketing ($10,000 - $50,000+/month) provides:

  • Integrated digital strategy across all channels
  • Cross-channel campaign management
  • Marketing automation setup
  • Advanced analytics dashboard
  • Custom attribution modeling
  • Dedicated account team

This service is ideal for businesses looking for complete digital marketing management with executive-level reporting.

What are the commitments for Full-Funnel Marketing?

The Full-Funnel Digital Marketing service requires:

  • 12-month minimum commitment
  • Dedicated marketing liaison from client side
  • Access to all digital properties and CRM/data platforms
  • Quarterly business reviews
  • 90-day cancellation notice

Pricing is custom based on scope and business objectives.

What are your general contract terms?

Our standard contract terms across all services include:

  • Management fees billed monthly in advance
  • Ad spend billed directly by platforms or through our agency with net-15 terms
  • Client provides access to advertising accounts
  • Timely approval of strategies and creatives
  • Payment of media invoices on time
  • Conversion tracking access provided

Specific services may have additional terms as outlined in their individual contracts.

Do you offer performance guarantees?

While we optimize for best results, we cannot guarantee specific performance metrics due to variables outside our control such as:

  • Market conditions and competition
  • Product or service changes
  • Economic factors
  • Platform algorithm changes

We provide transparent reporting and work continuously to improve campaign performance based on your business objectives.

Who owns the data from our campaigns?

Data ownership follows these principles:

  • All first-party data (your customer data) remains client property
  • Platform-specific data is subject to each platform's terms of service
  • We maintain confidentiality of all campaign strategies and performance data
  • Client has full access to all advertising accounts and data
What happens if we need to terminate a contract early?

Early termination policies vary by service:

  • PPC Management: 15-day notice after 3-month minimum
  • Social Media Ads: 30-day notice after initial term
  • Programmatic Ads: 60-day notice
  • Full-Funnel Marketing: 90-day notice

All termination requires written notice. Any outstanding media spend must be paid in full. Early termination may incur fees for discounted long-term commitments.

Who is responsible for third-party costs?

Client responsibilities regarding third-party costs include:

  • Platform fees (Google Ads, Facebook, etc.)
  • Data costs (audience data, CRM integrations)
  • Third-party tool subscriptions
  • Creative production beyond basic services

We'll advise on necessary tools and platforms, but client is responsible for these associated costs.

How do we get started with your services?

To begin working with us:

  1. Contact us for a free advertising audit and consultation
  2. We'll recommend the best service package for your needs
  3. Review and sign the service contract
  4. Provide access to your accounts and assets
  5. Participate in strategy sessions
  6. We launch and manage your campaigns

You can contact us or call +1 (631) 557 2 557 to begin the process.

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